About us
Our goal is to give every store owner in Uzbekistan a modern management tool.
Our mission
To give every store owner in Uzbekistan a modern management tool. Help them leave paper and Excel behind and step into the digital future. Soon we're bringing AI technologies to STEP — to forecast sales, manage stock and help owners make the right decisions.
2026
Founded
Samarkand
Location
24/7
Support
Built for an AI-powered future
We're adding intelligent tools that work for you in the background — so you can focus on growing your business.
Sales forecasting
Predict demand and know what will sell before it does.
Smart restocking
Automatic reorder suggestions, so you never run out or overstock.
AI assistant
Ask questions about your business in plain language and get instant answers.
Automatic insights
Spot trends, slow movers and your best products without digging through reports.
Why was STEP created?
STEP began in 2026 in Samarkand. Its founders had spent years building digital products for Uzbekistan — and kept meeting the same people: shop owners still running everything on paper and Excel.
Foreign software was expensive and didn't fit the local market. So they built a local answer — simple, powerful and made for Uzbekistan. That's STEP.
Our journey
A path that started in Samarkand and is spreading across Uzbekistan.
Founded in Samarkand
STEP was founded in 2026 in Samarkand with a simple goal: give Uzbek retailers a modern, local management tool.
Growing across Uzbekistan
Bringing STEP to stores in every region — from small shops to growing chains.
AI capabilities
Sales forecasting, smart restocking and an AI assistant — built to help owners decide faster and smarter.
Our values
Simplicity
Complex technology through a simple interface.
Reliability
99.9% uptime. Your data is always safe and available.
Local-first
Built for the Uzbek market — language, currency, integrations.
Innovation
Constant updates. We evolve based on customer feedback.
Leadership
The founders building STEP.
Aziz Jakhonov
Founder & CEO
A serial entrepreneur behind several of Uzbekistan's best-known digital products. Before STEP, Aziz founded and scaled educator.uz, toolz.uz, allright.uz and ride.uz. At STEP he leads product vision, growth and brand.
Previous ventures
Asalya Jakhonova
Chief Marketing Officer (CMO)
A builder of products that reach real people. Asalya played a key role in educator.uz, kidseng.uz and a number of other projects. At STEP she leads marketing and brand.
Previous ventures
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