About us

Our goal is to give every store owner in Uzbekistan a modern management tool.

Bizning missiyamiz

Our mission

To give every store owner in Uzbekistan a modern management tool. Help them leave paper and Excel behind and step into the digital future. Soon we're bringing AI technologies to STEP — to forecast sales, manage stock and help owners make the right decisions.

2026

Founded

Samarkand

Location

24/7

Support

Future technology

Built for an AI-powered future

We're adding intelligent tools that work for you in the background — so you can focus on growing your business.

Sales forecasting

Predict demand and know what will sell before it does.

Smart restocking

Automatic reorder suggestions, so you never run out or overstock.

AI assistant

Ask questions about your business in plain language and get instant answers.

Automatic insights

Spot trends, slow movers and your best products without digging through reports.

Why was STEP created?

STEP began in 2026 in Samarkand. Its founders had spent years building digital products for Uzbekistan — and kept meeting the same people: shop owners still running everything on paper and Excel.

Foreign software was expensive and didn't fit the local market. So they built a local answer — simple, powerful and made for Uzbekistan. That's STEP.

Our journey

A path that started in Samarkand and is spreading across Uzbekistan.

2026

Founded in Samarkand

STEP was founded in 2026 in Samarkand with a simple goal: give Uzbek retailers a modern, local management tool.

Today

Growing across Uzbekistan

Bringing STEP to stores in every region — from small shops to growing chains.

Next

AI capabilities

Sales forecasting, smart restocking and an AI assistant — built to help owners decide faster and smarter.

Our values

Simplicity

Complex technology through a simple interface.

Reliability

99.9% uptime. Your data is always safe and available.

Local-first

Built for the Uzbek market — language, currency, integrations.

Innovation

Constant updates. We evolve based on customer feedback.

Leadership

The founders building STEP.

AJ

Aziz Jakhonov

Founder & CEO

A serial entrepreneur behind several of Uzbekistan's best-known digital products. Before STEP, Aziz founded and scaled educator.uz, toolz.uz, allright.uz and ride.uz. At STEP he leads product vision, growth and brand.

Previous ventures

educator.uztoolz.uzallright.uzride.uz
Westminster University graduate
AJ

Asalya Jakhonova

Chief Marketing Officer (CMO)

A builder of products that reach real people. Asalya played a key role in educator.uz, kidseng.uz and a number of other projects. At STEP she leads marketing and brand.

Previous ventures

educator.uzkidseng.uz
Master's degree · Westminster University
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